Massir Invest,
strategy consulting firm
We support you in designing and implementing your transformative strategies, from diagnosis to operational execution.
EXPERIENCED LEADERS AT THE SERVICE OF YOUR TRANSFORMATION
Decision-making requires more than theory: it demands field experience and mastery of institutional mechanisms. We are a consulting firm led by experienced leaders, former Ministers and Chief Executive Officers, who intervene personally to transform your complex challenges into sustainable growth trajectories.
Each situation is specific; we co-construct tailored solutions with our clients, corresponding to their challenges.
Diagnostics, strategy design, development of growth plans and sector roadmaps, implementation support. We model profitable and sustainable growth.
Key points:
- Strategies & Business Plans
- Public policies and sector reforms
- Major projects and Public-Private Partnerships (PPP)
Organizational transformation and processes, management methods, performance management systems—operations are the key to value. We help you ensure the achievement of your objectives.
Key points:
- Operational excellence
- Organizational transformation
- Major project management (PMO)
-
Comprehensive financial support, from origination to closing. We secure your investment projects through rigorous analysis of risks and opportunities.
Key points:
- Origination & Screening
- Valuation & Due Diligence
- Structuring & Negotiation
- Execution & Closing
VERTICAL AND CROSS-SECTOR EXPERTISE
Infrastructure & Transport
Development of ports (commercial and marina), airports, roads and highways, high-speed rail and logistics zones. Organization and liberalization of transport sectors (air, maritime, road) and urban mobility.
Tourism & Territorial Development
Design and development of major tourism projects, particularly coastal. Structuring of territorial offerings (entertainment, services) and contracting with stakeholders for operationalization.
Public Sector & Governance
Definition and implementation of sector policies. Management of public enterprise portfolios, program contracts, Public-Private Partnerships (PPP) and support for regionalization.
EXPERIENCE CANNOT BE DELEGATED

Karim Ghellab
Founding Partner
Accomplished senior executive with excellent experience in transport infrastructure, mobility and logistics in countries undergoing economic transition. Former Minister of Equipment and Transport (2002-2011) and President of the House of Representatives (2011-2014) of Morocco, he led major national development programs and profound structural reforms such as: highways, high-speed rail, the port of Tangier Med, Open Sky, port reform, the Highway Code and the national logistics strategy. He also has over 15 years of experience as an executive and consultant in the private sector.

Omar Hassouni
Partner
With a hybrid background between ministerial cabinets (Advisor, Chief of Staff) and strategy consulting, Omar possesses a refined mastery of institutional mechanisms. He notably led the convergence of public policies and major sector reforms (Highway Code, Industry, Sports).

Philippe De Boni
Partner
INSA engineer and graduate of IAE Aix-en-Provence, Philippe has been working for nearly three decades on major organizational transformations. Specialist in cross-functional project management and modernization of public action, he secures the operational execution of strategies and change management.

Ismail Amri
Senior Manager
Dual engineering and finance expertise (ESSEC), Ismail leads the Transactions division. With 15 years of experience including a Strategy & Development directorship in a major group, he supports investors throughout the entire deal lifecycle: due diligence, valuation, structuring and fundraising.

Karim Ghellab
Founding Partner
Accomplished senior executive with excellent experience in transport infrastructure, mobility and logistics in countries undergoing economic transition. Former Minister of Equipment and Transport (2002-2011) and President of the House of Representatives (2011-2014) of Morocco, he led major national development programs and profound structural reforms such as: highways, high-speed rail, the port of Tangier Med, Open Sky, port reform, the Highway Code and the national logistics strategy. He also has over 15 years of experience as an executive and consultant in the private sector.

Omar Hassouni
Partner
Omar Hassouni has 20 years of experience between strategy consulting and executive positions in the private and public sectors. He supports groups and institutions in their transformation, performance and strategic development challenges. His experience covers the development of sector strategies, transformation of private groups, economic modeling, concession structuring and management of complex programs. He has also held management and advisory positions with national institutions. Partner at Massir Invest, he works on strategy, governance and public-private partnership issues.

Philippe De Boni
Partner
Philippe de Boni has nearly 30 years of experience in operational strategy, management and organizational consulting. He supports public and private actors on transformation, governance and strategic implementation issues, in Europe and Africa. His expertise notably covers organizational alignment, change management, complex project management and reform support. Partner at Massir Invest, he works with national and international institutions as an expert and project manager, mobilizing multidisciplinary teams on transformation and organizational performance assignments.

Ismail Amri
Senior Manager
Ismail Mehdi Amri has nearly 15 years of experience in strategy, finance and stimulation of private investment. He supports public and private actors on economic structuring, strategic development and financing issues. His expertise notably covers sector strategies, technical-economic diagnostics, business plans, valuation, fundraising operations and post-acquisition transformations. He works with executives, financial institutions and public actors to support decision-making, secure investment projects and manage growth and transformation trajectories.