STRATEGY CONSULTING
Designing clear pathways and making the right choices in complex environments
Massir Invest supports its clients in defining strategies aimed at profitable and sustainable growth, in an environment marked by high uncertainty. These engagements cover development or transformation strategies—whether for a company, a sector, or a specific project—as well as restructuring or reform initiatives.
Our activity also includes support in structuring and delivering Public-Private Partnership (PPP) projects, by aligning strategic, economic and institutional challenges.
We operate across the entire strategic value chain: diagnosis, assessment of existing frameworks, design of new directions, rigorous economic modelling of ambitions, and support for their operational implementation.
TYPES OF ENGAGEMENTS
Strategies & Business Plan
Design and operational deployment of private or public corporate strategies, opportunity studies and business plans.
Public policies and sector reforms
Definition of public policies, sector strategies and design of institutional reforms.
Major projects and Public-Private Partnerships (PPP)
Feasibility studies, structuring, and set-up of large-scale projects, whether public, private or PPP.
Our delivery approach
Diagnosis & analysis
Critical review of the current situation and strategic audits to identify bottlenecks and unlock growth potential.
Economic modelling
Quantitative approaches, rigorous business plans, sensitivity tests, profitability studies and risk analysis to secure decisions.
Stakeholder alignment and negotiation
Aligning visions among central public actors, local authorities and deconcentrated services, unions, professional federations and private stakeholders to enable operational deployment.
THEY TRUSTED US

Royal Air Maroc
Design of the Development Strategy through 2030 (Fleet plan, Business Model)

Casablanca-Settat Region
Development of the Regional Development Plan (PDR) 2022–2027

Invest West Africa (IFC)
Manufacturing industry development programme in Côte d’Ivoire
Why choose Massir Invest?
01
Consultants who have held leadership roles
A team that has held executive and operational responsibilities at the highest level, in both the public and private sectors: we understand the reality of decision-making and its implementation.
02
Senior expertise and agility in the service of impact
Your assignments are delivered by our leadership team with a high level of seniority, reinforced as needed by a network of experts mobilised at the right time.
03
Tailor-made, not off-the-shelf
Every client is unique: we co-build solutions with you—never standardised deliverables.
04
We make it happen
An integrated approach, combining strategic thinking and operational support, with involvement through to the effective delivery of the project. From the design stage, we embed our know-how in execution.
05
A consulting partner
We are here to inform and secure your decisions. We size our engagements by prioritising the accuracy of advice and value creation, distinguishing ourselves from a logic of quantitative production of deliverables.
06
Our values, the drivers of our action
Our values—independence, rigour and simplicity—combined with our technical expertise, our capacity for work and our ability to synthesise, enable us to provide relevant, high-quality responses to our clients’ needs.
MASSIR VALUE ADDED
360° Public-Private vision
Anticipating regulatory impacts and market constraints.
Senior-Led Delivery
Strategies designed by experienced leaders.