OUR DNA
A team of experienced leaders at the service of your strategic projects
Massir Invest is a strategy consulting firm born from a conviction: the critical challenges facing leaders require the direct involvement of experienced practitioners, not diluted pyramidal structures.
Beyond consulting, involvement in operational implementation
Too often, the practice of strategy consulting can be reduced to the application of theoretical models by junior teams. Massir Invest takes the opposite approach to this standard. Our model is based on a “Senior-led” intervention: our founder, partners, and senior managers do not merely supervise. They engage with clients, their teams, and their partners, design, lead, and execute your assignments from start to finish.
This approach draws on their intimate understanding of decision-making mechanisms, both in the public sphere and within the boards of directors of private companies. It leverages this expertise for your benefit. Thus, the recommended actions do not consist of pre-established solutions, but rather operational frameworks designed for you and built to withstand the test of reality.
Massir Invest's added value does not lie in billable hours, but in our ability to resolve complex situations where experience, understanding of decision-makers, and execution make the difference.
Why choose Massir Invest?
01
Consultants who have held positions of responsibility
A team that has held executive and operational responsibilities at the highest level, in both the public and private sectors: we know the reality of decision-making and its implementation.
02
Seniority and agility in service of impact
Your assignments are carried out by our senior leadership team, reinforced as needed by a network of experts mobilized at the right time.
03
Tailored, not off-the-shelf
Each client is unique: we co-create solutions with you, never standardized deliverables.
04
We make it happen
An integrated approach, combining strategic thinking and operational support, with involvement through to the effective realization of the project. We integrate our implementation expertise from the design phase.
05
A consulting partner
We are here to inform and secure your decisions. We scale our interventions by prioritizing the accuracy of advice and value creation, distinguishing ourselves from a logic of quantitative production of deliverables.
06
Our values, drivers of our action
Our values—independence, rigor, and simplicity—combined with our technical expertise, work capacity, and ability to synthesize, enable us to provide relevant, high-quality responses to our clients’ needs.
Experienced practitioners at the heart of strategic decision-making
Karim Ghellab
Founding Partner
Accomplished senior executive with excellent experience in the field of transport infrastructure, mobility, and logistics in countries undergoing economic transition. Former Minister of Equipment and Transport (2002-2011) and President of the House of Representatives (2011-2014) of Morocco, he led major national development programs and profound structural reforms such as: highways, high-speed rail, the port of Tangier Med, Open Sky, port reform, the Highway Code, and the national logistics strategy. He also has over 15 years of experience as an executive and consultant in the private sector.
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Omar Hassouni
Partner
With a hybrid background between ministerial cabinets (Advisor, Chief of Staff) and strategy consulting, Omar possesses a refined mastery of institutional mechanisms. He notably led the convergence of public policies and major sector reforms (Highway Code, Industry, Sports).
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Philippe De Boni
Partner
INSA engineer and graduate of IAE Aix-en-Provence, Philippe has been working for nearly three decades on major organizational transformations. Specialist in cross-functional project management and modernization of public action, he secures the operational execution of strategies and change management.
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Ismail Amri
Senior Manager
Dual engineering and finance expertise (ESSEC), Ismail leads the Transactions division. With 15 years of experience including a Strategy & Development directorship in a major group, he supports investors throughout the entire deal lifecycle: due diligence, valuation, structuring and fundraising.
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Karim Ghellab
Founding Partner
Accomplished senior executive with excellent experience in transport infrastructure, mobility and logistics in countries undergoing economic transition. Former Minister of Equipment and Transport (2002-2011) and President of the House of Representatives (2011-2014) of Morocco, he led major national development programs and profound structural reforms such as: highways, high-speed rail, the port of Tangier Med, Open Sky, port reform, the Highway Code and the national logistics strategy. He also has over 15 years of experience as an executive and consultant in the private sector.
Omar Hassouni
Partner
Omar Hassouni has 20 years of experience between strategy consulting and executive positions in the private and public sectors. He supports groups and institutions in their transformation, performance and strategic development challenges. His experience covers the development of sector strategies, transformation of private groups, economic modeling, concession structuring and management of complex programs. He has also held management and advisory positions with national institutions. Partner at Massir Invest, he works on strategy, governance and public-private partnership issues.
Philippe De Boni
Partner
Philippe de Boni has nearly 30 years of experience in operational strategy, management and organizational consulting. He supports public and private actors on transformation, governance and strategic implementation issues, in Europe and Africa. His expertise notably covers organizational alignment, change management, complex project management and reform support. Partner at Massir Invest, he works with national and international institutions as an expert and project manager, mobilizing multidisciplinary teams on transformation and organizational performance assignments.
Ismail Amri
Senior Manager
Ismail Mehdi Amri has nearly 15 years of experience in strategy, finance and stimulation of private investment. He supports public and private actors on economic structuring, strategic development and financing issues. His expertise notably covers sector strategies, technical-economic diagnostics, business plans, valuation, fundraising operations and post-acquisition transformations. He works with executives, financial institutions and public actors to support decision-making, secure investment projects and manage growth and transformation trajectories.
An agile structure, a powerful network
To ensure technical relevance on each assignment, Massir Invest operates in an open architecture. Beyond our core group of partners, we mobilize a qualified network of independent sectoral and functional experts. This agility allows us to assemble the specific “Dream Team” for your challenge, without you having to bear the corresponding fixed structural costs.
This open approach also enables us to address hybrid challenges, at the intersection of strategy consulting and more technical or operational dimensions. Depending on the issues of each assignment, Massir Invest forms targeted alliances with pre-identified and vetted partners: engineering firms, architecture practices, IT experts, digital and artificial intelligence specialists.
This model allows us to offer our clients an integrated approach, capable of articulating strategic vision, technical feasibility, and operational implementation. Our partners are selected for their recognized expertise, reliability, and ability to work according to Massir Invest’s standards of excellence, in order to mobilize, for each project, the most relevant skills in service of your ambitions.