Trusted by leaders
From Ministries and public companies to large private groups, we operate where the stakes are critical.
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average years of experience for partners
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Strategic assignments completed
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countries of intervention (in Africa, Europe, and Asia)
Featured
Selection of emblematic assignments demonstrating our ability to solve complex problems.
2023
INFRASTRUCTURE & LOGISTICS
Charting clear trajectories in complex environments
Client: Marsa Maroc
The Mandate
In a context of strong evolution in the automotive market, Marsa Maroc entrusted Massir Invest with developing the development strategy for its “Car Terminal” activity at the Port of Casablanca.
Our Intervention:
- Establishment of a strategic diagnostic of the terminal's positioning and performance.
- Analysis of import/export and transshipment flows.
- Definition of development axes and an operational roadmap for revenue optimization.
#ConseilEnStratégie
#Infrastructures
#Maroc
Strategic Diagnostic of the "Clean Beaches" Program
Client: Mohammed VI Foundation for Environmental Protection (FM6E).
The Mandate
Completion of an in-depth technical-economic, legal, and environmental diagnostic of the national program for labeling the Kingdom’s beaches.
Our Intervention:
- Detailed field audit on a representative sample of 30 beaches across 9 coastal regions.
- Analysis of management models, equipment, and animation.
- Extrapolation of strategic recommendations for the sustainable upgrading of the entire national coastline.
#ConseilEnStratégie
#Tourisme
#SecteurPublic
2025
TOURISM & SUSTAINABLE DEVELOPMENT
2020-2022
INDUSTRY & PMO
Steering the implementation of the 2020-2025 Strategic Plan.
Client: Auto Hall (Automotive distribution leader).
The Mandate
Support for General Management and shareholders (Amana) to secure the execution of the five-year plan in a post-Covid environment.
Our Intervention:
- Launch of new Business Units: Long-Term Rental (LLD) Trucks and Used Vehicles.
- PMO (Program Management Office): Monthly monitoring of Key Performance Indicators (KPIs) and prioritization of strategic projects.
- Governance structuring: establishment of a Strategic Steering Committee and committees by initiative.
#ConseilOpérationnel
#Industrie
#Transformation
2025
Client: Mohammed VI Foundation for Environmental Protection
Assessment of 30 beaches, analysis of management models, and recommendations for national upgrading.
#Strategy Consulting
#Sustainable Development
#Morocco
2023
Client: SMIT / Ministry of Tourism
Support for the Impulse Labs, an “investor-ready” project pipeline, and syndication of regional contracts.
#Operational Consulting
#Tourism
#Morocco
2023
Client: Colas Maroc
Master Plan (Hotel, Aqua Park), hydraulic study, and comprehensive economic modeling (Investments/Revenues).
#Transaction Advisory
#Real Estate
#Morocco
2023
Client: Marsa Maroc
Performance diagnosis, flow analysis, and roadmap for revenue optimization.
#Strategy Consulting
#Strategy Consulting
#Morocco
2022
Client: Boston Consulting Group on behalf of the Casablanca-Settat Region
Multi-sector roadmap (mobility, employment, social, environment) and budget programming.
#Strategy Consulting
#Public Sector
#Morocco
2022
Client: Arma Holding
Techno-economic analysis of urban waste recycling opportunities.
#Strategy Consulting
#Industry & Services
#Morocco
2021
Client: Tanger Med (TMSA)
2021–2025 strategic plans for the Engineering, Utilities and Technologies divisions.
#Strategy Consulting
#Infrastructure
#Morocco
2020-2022
Client: Amana Company (majority shareholder of Auto Hall)
Organization of governance bodies for strategy implementation: steering committee and committees per strategic initiative. Participation in monthly steering committee meetings. Strategic support to achieve objectives.
#Operational Consulting
#Industry & Services
#Morocco
All our references
Year
Country
Client
Project / Assignment
Sector
Business Line
Details & Challenges
2025
Morocco
Mohammed VI Foundation for Environmental Protection
Techno-economic assessment of the “Clean Beaches” program
Sustainable Development& Tourism
Strategy Consulting
Assessment of 30 beaches, analysis of management models, and recommendations for national upgrading.
2023
Morocco
SMIT / Ministry of Tourism
Implementation of the “Ocean Waves” & “Beach & Sun” value chains
Tourism
Operational Consulting
Support for the Impulse Labs, an “investor-ready” project pipeline, and syndication of regional contracts.
2023
Morocco
Colas Maroc
Conversion Study of the Benabid Quarry Site
Real Estate& Tourism
Transaction Advisory
Master Plan (Hotel, Aqua Park), hydraulic study, and comprehensive economic modeling (Investments/Revenues).
2023
Morocco
Marsa Maroc
Strategic development of the Casablanca car terminal
Strategy Consulting
Strategy Consulting
Performance diagnosis, flow analysis, and roadmap for revenue optimization.
2022
Morocco
Boston Consulting Group on behalf of the Casablanca-Settat Region
Regional Development Plan (RDP) 2022–2027
Public Sector
Strategy Consulting
Multi-sector roadmap (mobility, employment, social, environment) and budget programming.
What our clients certify
SMIT
Service executed according to best practices for the Ocean Waves & Beach Sun sectors.
Colas Maroc
Expertise in defining tourism strategies and integrated projects
BCG
Expert contribution in defining strategies in the fields of infrastructure, transport, and public governance, carried out to our complete satisfaction.
